Riding the flood

Resolved: Follow all of the innovations about social media and web tools out there on the World Wild Web.

Result: Fat chance, buster.

With the pace of change happening so fast in and around the media world, I felt like needed to do my best to keep track of everything that could effect my business, my life and my potential business. So every morning, I checked the revelant sites, kept my eyes out of tweets and retweets about news, set up Google alerts and skimmed YouTube and the rest.*

What I found out is that there is a flood out there. Even if you narrow you focus on one product, like my fondness for Twitter, it is so hot that the flow rushes past me like the mighty Mississip'. The folks at Mashable can't catch everything, but don't feel overwhelmed.

Instead of getting discouraged by this, I'm encouraged by the tech-tsunami.** It shows that even in the face of a economic kick in the head, Americans in garages, basements, backrooms and bars*** are still wringing Grade A New New Things out of existing products and birthing new ones faster than the octomom.

I could wake up tomorrow morning with the new Twitter home page**** and wake up Tuesday with 12 new ways to ninjafy it. People who crack the codes are that much faster and smarter than me.

Now don't get me wrong, I still have a few tricks under my sleeve as well and I feel lucky that I can grab a ride on the big floating log of first-adapter-ness and pluck out some of the choice debris of innovation during the deluge.***** I'm thinking of ways to refine my thoughts on how all of these gears fit together and have even come up with my own trademark phrases that I will roll out in the next few weeks (knock on wood).

Until them, I'm happy to be in the middle of the muddy mess, like Huck Finn and Jim and the cast of Land of the Lost.

Dry land is pretty boring these days. Might as well go with the monster flow.


FOOTNOTES
* - Just @freshpeel alone can keep you busy for days.
** - I tried technami, but it sounded weird.
*** - Most likely McNellie's.
**** - Any day now, Biz.
***** - Wow, extend a metaphor much?