Content is King, Shankman close second

Here is a blog I wrote for The Journal Record's web site after speaking at OkieSMart in Tulsa.*
Meeting Peter Shankman was the latest in this thrilling summer. I feel blessed with who I have been able to connect with both on and offline.
The bottom line when talking about the continuing ripples of social media on reputation and brand management is that content leads to influence and reputation and there's no way of reversing that formula.
I have a bunch of video of Peter**, which I will soon post to STF's YouTube channel.
Otherwise, enjoy the blog.

FOOTNOTES
* A great, well-attended show which gives a sneak peek at just how well we're doing it here in the state. A true, statewide conference would be incredible. You heard it here first.
** First name basis. We're buds.